On Contnet Marketing
Content Marketing
It happens in board rooms everywhere, “the suits”, realizing an interesting product has congealed enough, propose a plan to a marketing lead. The plan attempts to create a path whereby the team would become the “thought leaders” in their own market. Seems benign enough.
“Logically” the process would unfold as:
- Draft Incredible Content
- Edit Content Till Near Perfect
- Publish Life Changing Content
- Repeat a Few Times
- Build a fanbase with The Merits of the Content
- Fans Buy Products & Spread the Word
- Retire Early
- Buy a Yacht & Play Lots Of Golf
There is an interesting market to capture with an
Can’t be all things to all people.
If you are water in a desert - you only dilute your cause to talk about plants flowers, etc. Afterall you are water in a desert. Maybe in even a waterfall. Your writing should define your universe. A clear picture of your value proposition.
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